David Donnenfield Productions: "Audubon in California"

Project Profile: Development and identity for Audubon California

Audubon: Connecting People with Nature

CHALLENGE
Like many non-profits, Audubon finds itself competing for diminishing contributions to its worthy goals and programs. Large donors need personal contact and Audubon was eager to share not only what it has done but what it's vision is for the future of conservation in California. Development staff needed a communication tool that would give a true sense of the broad scale of work Audubon is undertaking and its critical importance to the welfare of California's environment.

SOLUTION
Audubon looked to Science Interchange (SI) and DDP to craft a 7-minute video that highlighted six keystone Audubon projects around the state. With less than a minute spent on any one project, it was essential to convey the critical elements and significance of each. Audubon also wanted to include the endorsement of one of its prominent board members to lend credibility to the development appeal. At the same time, the video would offer an opportunity to introduce the new Audubon state director and his vision for the organization. Besides new footage, DDP was able to draw from an extensive video library to constrain production costs, boost visual breadth, and produce a high-quality product quickly.

RESULTS
SI and DDP created a dynamic video that captures the essence of Audubon's showcase projects and casts them in a visually unified presentation. The piece reflects Audubon's dynamic program for statewide conservation, as well as its stated mission for connecting people with nature ‹ a goal that has great appeal for the video's target audience.

View sample video sequence:

Audubon: Connecting People with Nature (9.1 MB)