To ensure that a media program will be effective and do the job it was conceived to do, DDP starts with the basics. A thorough appreciation of client needs and goals drives our methods. We don't initiate production until we have done our homework--together with our clients. Our development tools, including the "Twenty Client Questions," help us to understand client needs, as well as important project parameters like:

• Program goals and objectives
  

• Key messages
  

• Audience profile
  

• Distribution plan and audience access
  

• Constraints, including budget and deadline

In identifying these defining factors, DDP emphasizes a systematic approach and a strong collaborative relationship. We encourage and rely upon client participation, keeping principals informed and engaged throughout all stages of production. Client confidence and comfort during the entire process is a DDP priority.